Who is diD
- acronym for data, insight, decision
- implies that without the right data organizations cannot develop the insights required to make effective decisions
We are drowning in information and starving for knowledge.
diD Analytics is the consulting arm of STAT Analytics & Technology Inc..
During any given project, diD Analytics employs the latest tools and techniques including data provided by Claritas, Environics Analytics, Statistics Canada, Nielsen, Rogers, Numeris, BBM, NADbank, the Bank of Canada and dozens more of Canada’s leading data providers.
diD Analytics is not a creative firm. We simply help your internal teams or your agency improve what you’re already doing to get better results.
There are lot of great creative and marketing firms that execute design, media planning, direct mail, outdoor, broadcast, social and other marketing tactics. But it’s bothersome that most do not advise clients and make decisions based on reliable data. It’s available so why not use it?
William Lever (of the Lever Brothers) once said, “I know half my advertising isn’t working, I just don’t know which half.”
That’s what we do. diD Analytics helps your internal teams, agency or consultants make better decisions on where and how to spend your marketing dollars. It’s about the targeting the right audience, with the right message, through the right channels, at the right time. diD helps you find and retain more of your best customers, focusing fewer resources on poor performing customer segments. The right data can also provide insights on a myriad of other marketing, financial and strategic decisions.